CEO & Founder of Cherry Entertainment since 2006, Cherokee possesses an extensive background in Sound & Music. She became a performing artist a year prior to working independently in her own company with her dedication & love of music propelling her to launch her own brand and organisation. Cherokee's is recognised in the industry through her work at Yamaha Music Australia, Soundcorp, Vinyl Warning and Kiss FM and Street FM.
Cherry Entertainment (Cherry) provides event business services to the music and entertainment industry. Involved with generating events globally, Cherry assists organizations in developing plans and solutions to improve their business. Cherry’s area of expertise focuses on building existing business channels and sourcing new revenue. Cherry drives an organization’s vision and our philosophy centres on delivering the vision within set time frames. Cherry provides an event management service that covers: marketing, promotions, economic modelling and implementation. Cherry Entertainment assists in developing ideas and brand awareness.
Cherokee has been global on the airwaves for 15 years. Working with numerous radio stations as a presenter and host, Cherry Global Radio Show (The Cherry Show) began in 2006 on Kiss FM Australia. Solely produced and hosted, she launched it onto the global platform in 2010 to extend broadcasting into Asia & the USA.
All radio functions includes programming, scripting, content writing, music arrangement, marketing, promotion and organisation of on air guest spots are done by Cherokee. The show encompasses music reviews, guest interviews, the latest music releases and up coming events. C.G.R also showcases International, National and Local DJ talent combining guest appearances, interviews and mixes. Record labels and recording artists have emerged through the show and this interaction has supported DJ’s, Artists & Record Labels in their quest to play and promote their music in Australia on Cherry Global Radio.
Currently C.G.R is on a radio break since February 2016, allowing Cherokee to focus in the studio preparing music productions for upcoming release.
Cherokee collaborates in Europe as a Music Consultant for Musicstyling, a premier provider of bespoke music content to the luxury hotel industry worldwide currently servicing over 1800 hotels such as: Mandarin Oriental, Raffles, Hyatt, Starwood, Four Seasons, Marriott, Ritz-Carlton, JW, Renaissance, W, St. Regis, Park Hyatt and Peninsula Hotels.
With her extensive experience as an all round music industry consultant she works with luxury hotels & resorts and prior also with Retail & Hospitality establishments throughout Asia & Australia.
Cherokee works very closely on an individual basis with each establishment, designing and developing the music concept for each area of the venues. This specific service of expertise is required to understand the overall business objective in order to produce a comfortable environment and experience for cliental visiting or residing onsite. Cherokee's involvement in this process requires her expertise to analyse the technical specifications and equipment needed and required to produce the finished musical fit out.